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"Digital Intelligence" Empowers Mixue Ice Cream & Tea to Successfully Expand Overseas

With the growing number of distributors and franchisees, the company faces massive sales and supply chain management challenges. During peak business periods in Southeast Asia, they process up to 10,000 sales orders, 105 types of materials, and over 250,000 items moving in and out of warehouses each month. To handle this large volume of data efficiently, Mixue partnered with YonBIP to build an integrated global operations management platform, ensuring seamless operations and supporting the rapid growth of its Southeast Asian business.

36,000

Stores worldwide

90%

sales orders processed come directly from the OMS system

About MixueFrom a shaved ice shop in Henan to a global business empire with 36,000 stores, Mixue, founded in 1997, has become the largest Chinese chain restaurant brand worldwide. It was also listed in the "2024 Hurun Global Unicorn List," continuing to lead Chinese restaurant brands in their rapid globalization. <img src="https://mks.yybip.com/group1/M00/0C/08/CgoRC2m85jeAZWV4AAFn1XwgBFM342.png"/> Background of Digital and Intelligent TransformationAs of January 2024, Mixue's presence in Southeast Asia has expanded to countries like Indonesia, Vietnam, Thailand,and Malaysia,with over 2,300 stores in Indonesia alone. With the growing number of distributors and franchisees, the company faces massive sales and supply chain management challenges.During peak business periods in Southeast Asia, they process up to 10,000 sales orders, 105 types of materials, and over 250,000 items moving in and out of warehouses each month. To handle this large volume of data efficiently, Mixue partnered with YonBIP to build an integrated global operations management platform,ensuring seamless operations and supporting the rapid growth of its Southeast Asian business. Centralized Financial Management Across Multiple CountriesFacing the challenge of unified financial management across four Southeast Asian countries, Mixue Ice Cream & Tea aimed to achieve centralized group control while accommodating the unique business requirements of each country. Mixue Ice Cream & Tea, in collaboration with YonBIP, has established a unified data management platform. The platform standardizes coding rules and control models for basic  information such as materials, suppliers, and customers,  ensuring unified master data management. Additionally, the platform provides consistent management of accounting subjects,including the unification of primary and secondary accounting  subjects at the group level, as well as the standardization of group report formats, facilitating quick consolidation of  financial reports.After dedicated efforts from both teams,the project successfully achieved unified group control over master data,accounting subjects, and group report formats across Indonesia,Malaysia,Thailand, and Vietnam, as well as a unified financial accounting system for multiple countries. By achieving integrated management of master and financial data,Mixue gains real-time insights into the operational status of each country, without distortion caused by differences in local tax systems. This centralized financial control has also enabled the company to grant more operational autonomy to its country branches,allowing them to better adapt to local markets and improve business agility. <img alt="" height="100" src="https://mks.yybip.com/group1/M00/04/59/CgoRDGm85OeADqddAALi0TKOnR069.jpeg" style="width: 300.0px;height: 100.0px;" width="300"/>Localized Adaptation for Multinational Tax and Financial ManagementThe financial management department of Mixue Ice Cream & Tea faced significant challenges in managing financial and tax operations across four countries—Indonesia, Malaysia, Thailand, and Vietnam—due to differences in financial accounting  standards and localized tax policies. Indonesia had unique tax withholding requirements, while Vietnam required localized tax interfaces and direct bank-to-enterprise connections. Thailand  had specific depreciation rules for fixed assets, and both  Malaysia and Vietnam had substantial differences in local tax reporting. YonBIP provided Mixue Ice Cream & Tea with the tools to adapt to the financial and tax policies of multiple countries. In Indonesia,YonBIP not only supported local accounting standards but also handled the unique tax withholding rules. This allowed Mixue to meticulously manage contracts and ensure precise financial control in its largest Southeast Asian market,safeguarding the financial management in Indonesia. To meet the requirements of Vietnam's financial accounting standards(VAS), YonBIP supported Mixue Ice Cream & Tea with flexible management of VAS-specific accounting rules, including the  setting of accounting subjects and the daily depreciation of  fixed assets in the first month of use. In compliance with Thailand's financial accounting standards,YonBIP fully supported the daily depreciation method for fixed assets.The system automatically calculated depreciation at month-end and generated the necessary journal entries, improving accuracy and efficiency by eliminating manual calculations. Additionally, Mixue Ice Cream & Tea achieved seamless integration with HSBC Vietnam through YonBIP's Bank-Enterprise Cloud,enabling the automatic receipt of bank statements on schedule.  Yonyou also customized interfaces to connect to the local tax system MISA,allowing Mixue to issue tax invoices with just one click,significantly improving the efficiency of its tax processes.        Deep Integration of Multiple Heterogeneous Systems with YonBIP To meet the diverse  management requirements of different countries,Mixue has implemented multiple localized IT systems in Indonesia,Malaysia, Thailand, and Vietnam, while also developing several core      internal applications. These include the DMS system for vendor,store,and warehouse management, the OMS system for order and logistics management, and the MDM platform for master data management.        To achieve deep integration between front-end business systems and back-end finance and supply chain management, Yonyou utilized the iuap platform to standardize core master data, such as organization,materials, and vendor data, as well as business process and   permission   management. The integration platform provided APIs to connect Mixue's self-developed DMS, OMS, and MDM systems. Through the development of over 30 interfaces between YonBIP and Mixue’s self-developed systems, seamless data integration was achieved. This ensured the timely and accurate transfer of data between systems, eliminating data silos and improving efficiency.According to data, 90% of sales orders processed in YonBIP come directly from the OMS system, significantly reducing the workload for business personnel. Building Mixue's Integrated Business and Finance PlatformTAs a leading global chain in the tea beverage industry, Mixue has placed significant emphasis on business-finance integration in recent years as a key direction for its management and operational development. In the highly competitive beverage market, only by gaining real-time insights into business performance and leveraging financial data to understand   operations can the company respond more quickly to market changes. By leveraging YonBIP, Mixue has achieved an integrated application of supply chain and financial management. YonBIP offers end-to-end coverage across various business scenarios, ensuring seamless data flow from operational to financial domains. This  integration allows for automatic generation of financial data from business activities,facilitating easy reconciliation with clients and ensuring that financial data is verifiable and  traceable. Most business documents can now be generated  automatically,significantly improving employee efficiency,reducing error rates, and saving both time and costs associated with mistakes. In addition, with the help of financial data visualization, Mixue has used financial control as a tool to ensure high-profit growth,while also providing effective financial data support for localized marketing and business decision-making in Southeast Asian countries. YonBIP has enabled a deep integration of business and finance,creating a unique management model for Mixue. This approach has become a vital strategy for gaining a competitive edge in the Southeast Asian market.

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