2100
leading service industry enterprises
4 million
service enterprises and their partners
72 million
managed enterprise customer portraits
2.6 million
platform sales personnel in use
Yonyou BIP Marketing Cloud Value
Direct and Distribution Customer Operations & Sales Automation
With customer operations as the core objective, it covers direct sales and distribution business scenarios and supports group-level collaborative customer engagement across multi-organizational and multi-format setups. By empowering teams, it enhances the full-process automation of LTC sales as well as the intelligent evaluation and operational capabilities for channel customers, continuously driving the improvement of enterprise profitability and customer loyalty.
Refined Management of Marketing Campaigns and Expenses
From planning and budgeting, formulating marketing plans, applying for and executing campaign expenses to settlement and disbursement, it realizes an online closed-loop PDCA cycle for marketing campaigns and expenses. Revenue and expense reconciliation analysis enables refined expense control, empowering enterprises to achieve precise allocation of campaigns and expenses and enhance marketing ROI.
Sales & Channel Distribution Management
It supports multi-level and networked channel transaction services and distribution management, and offers diverse sales models and scenarios including auction and bidding, quota allocation, inventory stocking, and KA collaboration. With flexible marketing policies, real-time and convenient online transactions, and terminal operations, it helps expand channel revenue streams and enhance the overall operational efficiency of the enterprise’s channel chain.
Intelligent New Retail
It delivers real-time, online, unified retail services across multiple scenarios, featuring maintenance-free operation, rapid store deployment and chain management, which improves the overall operational efficiency of enterprise chain retail management. It also enables automated processing of multi-channel e-commerce orders, O2O (online-offline) collaboration and efficient order fulfillment, providing robust support for the integration of multi-format operations in new retail.
B&C Integrated Membership Operation
The refined operation and management of the full member lifecycle boosts member stickiness and business growth. It helps enterprises develop and integrate marketing channels, optimize marketing strategies, enhance consumer scenario experience, and improve member campaign and loyalty.
Supply Chain Planning
By means of sales planning collaboration and model-based sales forecasting, it enables the collaborative linkage of sales, production, inventory and logistics, ensures the efficient connection of production, delivery, logistics and other links, and improves supply chain efficiency and response speed.
Leading Practices
- Consumer Goods
- Equipment and Discrete
- Process Manufacturing (Chemical Industry)
- Process Manufacturing (Manufacturing Category)
- Service Industry
Omnichannel Collaboration， Refined Expense Management， Enhance Consumer-Oriented Marketing Service Capabilities
Feihe is the largest and most widely recognized Chinese infant formula milk powder brand, ranking first among peers both domestically and internationally. Leveraging Yonyou BIP Marketing Cloud, Feihe has fully digitized and moved its distributor system management, transactions, and operations online. It enables closed-loop management of the entire business process for marketing campaigns and expenses, and centralizes the management of rebates, policies, pricing structures, and other elements via a unified platform. The solution now covers over 2,000 distributors and 110,000 retail outlets, boosting order processing efficiency to 81 times the original level, achieving a 98% distributor online rate,
Yili Dairy Stations End-to-End Fulfillment Capabilities Platform， Rooted in the Development of Consumer-Oriented Products and Services
To further expand consumption scenarios, enhance consumer stickiness, boost consumption-related revenue, and shift to refined operations with a consumer-centric approach, Yili has partnered with Yonyou Marketing Cloud to innovate its community retail marketing, service, and management models through OMO (Online-to-Merge-Offline). By integrating digital systems with digital operation services, Yili has successfully launched its Yili Fresh Ruyi Community Dairy Stations, which focus on the community retail market. These stations focus on developing products and services for the "last mile of milk consumption," further validating and scaling the profitable business model for emerging channels and sinking markets.
Channel Mastery, Resource Optimization and End-to-End Service Create New Marketing Methods， Serve New Markets, Meet New Business Models
AUPU Home Furnishing is a pioneer in China’s bathroom heater industry. Against the backdrop of evolving internal and external market dynamics, AUPU has leveraged the Yonyou BIP Marketing Middle Platform to break down information silos, strengthen customer-enterprise engagement and loyalty, adapt to new business models, develop innovative marketing strategies, and tap into emerging markets. Calculations involving order rebates, discounts, allocation ratios, and inventory are now fully automated via the system — reducing manual calculation time by 90%, lowering error rates to less than 1%, achieving 100% inventory accuracy for in-stock goods, and increasing order turnover efficiency by 85%.
Dynamic Visibility Empowers Customer Engagement Execution， Refined Control Drives Data-Intelligent Decision-Making， Holistic Optimization Boosts Customer Win Rates
To drive data-intelligent decision-making through granular control and comprehensively boost customer win rates, Shuangliang Group has effectively empowered its industrial subsidiaries by leveraging the Marketing Cloud CRM system. This has enabled group-level operational visibility, enhanced the efficiency of resource support, strengthened strategic cooperation with key accounts, and facilitated a more scientific and rational formulation of annual business plans. Customer information completeness has increased by 90%, the coverage rate of headquarters' support for key projects has risen by 30%, performance forecast accuracy has improved by 30%, team communication efficiency has gone up by 70%, and the conflict rate of customer registration has dropped to 0%.
Expand Markets, Prioritize Fulfillment, Strengthen Services， Marketing Intelligence and Digitalization Empowers China’s Equipment Manufacturing Industry to Go Global
China First Heavy Industries is one of the key state-owned backbone enterprises administered by the central government, which is involved in national security and the lifeline of the national economy. To accelerate the optimization and upgrading of traditional products and build a modern enterprise group characterized by diversified development and multi-pillar support,, the company has leveraged Yonyou Marketing Cloud to achieve end-to-end closed-loop management and efficient collaboration in approval and processing, resulting in a 30% increase in business processing efficiency. Moreover, through robust risk control over project processes, rigorous management of contract payment collection, and streamlined work order processing, the company has realized a 20% improvement overall operational efficiency and profitability. Powering the global expansion of China’s equipment manufacturing industry!
Integrated Ordering, Integrated Services Digital and Intelligent Transformation of the Industrial Products Centralized Procurement Platform
To better integrate 2C service products and consolidate upstream and downstream resources, Geely Holding Group selected Yonyou BIP Marketing Cloud for its digital and intelligent industrial products supermarket, and built an MRO industrial supplies supermarket platform. Leveraging the low-code development platform, customized adjustments were made to the industrial centralized procurement supermarket to address the personalized requirements of industrial centralized procurement scenarios. The B2C Order Center facilitates the timely processing of online and offline 2C orders, enables efficient and accurate order fulfillment, streamlines return and refund procedures, and standardizes return warehousing confirmation processes. This ensures the accuracy of revenue and expenditure status and maintains full transparency of expense tracking.
Marketing Cloud Empowers Traditional Enterprises to Achieve Digital and Intelligent Transformation Breakthrough， Strategic Transformation and Management Upgrading in Parallel
Against the backdrop of consumption upgrading, accelerated land transfer, and the high-quality development of China’s agriculture, agricultural input enterprises must embrace low-cost and differentiated competition. Henan Xinlianxin Chemical Industry Group has established a unique competitive bidding sales model for its chemical sales company by upgrading its B2B services and sales management system, thus integrating the entire end-to-end business processes of the chemical marketing system. As a result, distributor price calculation time has been reduced from 3–5 working days to real time; campaign execution efficiency has increased by an average of 15%–30%; overall business efficiency has improved by 30%; and labor costs have been reduced by nearly 33%.
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Business Digitalization, Digital Businessization Establish a Marketing System for Petrochemical Enterprises in the New Era
Dongming Petrochemical has been consistently ranked among China Top 500 Enterprises since 2007. Against the backdrop of a worsening supply-demand imbalance in China’s refined petroleum chemical market, the era of low-cost competition has come to an end, making marketing transformation imperative. The bottlenecks bottlenecks inherent in the original e-commerce system have become increasingly incompatible with emerging business requirements. By partnering with Yonyou BIP Marketing Cloud, the company has achieved a 50% improvement in transaction efficiency, 100% standardized execution of contracts and daily planned commodities, and a 20% increase in customer satisfaction and loyalty. This collaboration has driven the business toward greater efficiency, standardization, fairness and value creation.
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Internal Synergy, External Revenue, Team Empowerment Accelerate a Competitive Landscape of Low-Cost & Differentiated Services
Shandong Lianmeng Chemical Industry Group is named among China’s Top 100 Chemical Enterprises, Top 500 Manufacturers nationwide, and Top 10 Fertilizer Manufacturers in China. To build a competitive edge with low-cost advantages and differentiated services, the group has leveraged Yonyou Marketing Cloud’s B2B services and sales management system, achieving internal synergy for efficiency and cost reduction, digitalization of policies and transactions, revenue and profit growth, empowerment of regional operations, and improvement in team execution efficiency. As a result, the efficiency of collaborative integration has tripled; revenue and profit have grown by over 20%; the sales segment has reduced its workforce by 15 employees; and execution efficiency has improved by 30%.
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Multi-level Distribution, Channel Integration, Collaborative Sharing The Establishment of a Digital and Intelligent Marketing System
Guizhou Tyre ranks 32nd globally and 9th domestically in the tire industry. In the past, distributors devoted much of their energy to complying with the company’s policies. To better operate and expand the market, the enterprise aimed to drive rapid market expansion and sales growth of Guizhou Tyre by means of transparent channel policies and a deintermediated O2O model, which enables better access to end stores. By leveraging Supply Chain Services, Multi-level Distribution, Retail Services and Master Data Management, the company has built a business collaboration platform for omni-channel partners.
Deepening of Supply-Side Reform， Acceleration of Industrial Structure Adjustment， Extend the Industrial Chain to Downstream High-End Customers
Hebei Iron and Steel Group (HBIS Group) is one of the world’s largest manufacturers and comprehensive service providers of steel materials, ranking 314th in the Fortune Global 500 and 54th in the China Top 500 Enterprises. Following the implementation of Supply-Side Reform, the Group accelerated product upgrading and iteration, and thus needed to undergo a rapid transformation from traditional product-centric sales to service-centric sales. Adhering to a customer-centric approach, HBIS Group focused on accumulating customer assets and established a marketing service model based on the key account manager system. It has fully achieved centralized management and control of customer resources, overall management and control of the business opportunity lifecycle, overall management and control of contract execution, and comprehensive and authentic business analysis. This has fulfilled the online supervision requirements for state-owned enterprises featuring "full horizontal coverage and in-depth vertical penetration".
Implementation of Distributor B2B Services， Empowerment of the Marketing Team， Establishment of Digital, Intelligent and Innovative Value-added Services
Hongshi Holding Group is listed among the China Top 500 Enterprises and China Top 500 Private Enterprises. To strengthen distributor collaboration and purchase-sales-inventory management, the Group has adopted a refined strategic layout for its marketing network, supporting the expansion of its distributor base from 2,000 to 5,000 partners. By leveraging the Hongshi Cement B2B Platform, the Group realizes the seamless implementation of distributor transaction data. Its mobile applications support and standardize the marketing team; back-end business data is integrated to provide effective supporting information for customer managers. Additionally, the Distributor Cloud Platform delivers financial support to distributors, effectively boosting their cash flow and facilitating the in-depth cultivation of the overall network layout.
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Establish a Comprehensive Digital and Intelligent Business Middle Platform, Support Specialized Development and Transformation, Create New Group Catering Models and Drive New Industrial Transformation
Yipin Jia is currently one of China’s leading full self-operated group catering service providers. In the catering industry, group catering was long overlooked, and it now represents a significant opportunity for industrial transformation. By partnering with Yonyou to build a comprehensive digital and intelligent business middleware platform, the company has optimized staff deployment through intelligent device-based ordering and integrated payment-enabled fast settlement. It has also developed a weekly menu business model, realized automatic breakdown of dish BOMs (Bill of Materials), and adopted weekly meal preparation planning. As a result, dining efficiency has been improved by about 30%, operating income has increased by nearly 20%, and operating costs have been reduced by 20%.
Full-process Management and Control of All Business Segments Involving People, Finance and Materials Enhance Customer Experience， Focus on the Essence of Entertainment
Windsor KTV is affiliated to Windsor Group (Hong Kong) Co., Limited. With 20 years of development, it has become a leading cashbox KTV brand in China. Plagued by system gaps, isolated modules and lack of essential functions, the brand suffered from declining customer service satisfaction and impaired overall operation and management efficiency. To address these pain points, Windsor selected Yonyou BIP Marketing Cloud to build an integrated B2C membership platform. As a result, customer checkout efficiency has more than doubled, the voucher conversion rate has risen by 25%, and the 16 stores nationwide can save 1.34 million RMB in labor costs annually. This has laid a solid foundation for the scaled expansion of Windsor's store network.
Customer Focus, Operational Upgrading, Business Empowerment Full-cycle Operations Are the Core of Management Full Lifecycle Management Is the Focus of Operations
China Electronic Engineering Design Institute Co., Ltd. is affiliated to State Development & Investment Corporation Co., Ltd. To help the enterprise realize cross-project corporate resource management across different types of projects, achieve unified scheduling, and implement comprehensive customer management, it selected Yonyou BIP CRM. Through daily customer follow-ups, the system drives lead nurturing and conversion, thereby boosting sales performance. Leveraging the Knowledge Assistant and performance decision analysis functions, it fully unlocks the value of timely, visualized and shareable information. This enables enterprise users to connect with customers in real time to advance business opportunities, maximize the achievement of corporate marketing goals, and ultimately facilitate the coordinated management of project types and resource allocation.
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