AI + Consumer Goods
The combination of AI and consumer goods signals a brand-new era of intelligent consumption. It keeps propelling innovation and progress in the consumer goods sector, brings consumers richer, smarter and more personalized products and services, and injects sustained, powerful momentum into the industry’s digital-intelligent, innovative, personalized and high-efficiency growth.
Intelligent Solutions
Digital-Intelligent HR
Organizational capability is the cornerstone of high-quality enterprise development. The digital and intelligent economy empowers HR service operations and accelerates their return to the value positioning focused on organizational capability. It helps enterprises build more intelligent, efficient and personalized employee service capabilities, achieve the integration of business, HR and certification as well as the integration of business, HR and finance, build talent advantages rooted in "intelligence-efficiency integration", and satisfy the demands of consumer goods enterprises for talent supply, talent development and organizational capability upgrading during transformation.
Intelligent Solutions
Digital-Intelligent Finance
Consumer goods enterprises boast multiple revenue business scenarios driven by diverse marketing channels and campaigns. As the direct-to-consumer (D2C) model expands, revenue order volume has grown exponentially, creating massive revenue datasets. Targeting the demand for reconciliation, settlement and measurement services amid multi-scenario, large-scale revenue data, this solution enables real-time, refined and multi-dimensional revenue accounting across enterprise, brand, product, region and channel dimensions.
Intelligent Solutions
Digital-Intelligent Marketing
Integrating business and empowering consumer goods enterprises, it leverages digital business capabilities and scenarios to achieve integrated, interconnected business operations. It empowers operation teams, connects the full transaction chain from the enterprise’s overall operational perspective, and drives efficient, agile market performance.
Intelligent Solutions
Digital-Intelligent Foundation
With full-stack infrastructure capabilities, it empowers consumer goods enterprises in digital and intelligent transformation. By integrating Biz+Dev+Test+Ops+Sec, it accumulates business capabilities, leads the consumer goods industry, and accelerates digital-intelligent development through business scenarios.
Intelligent Solutions
Digital-Intelligent Supply Chain
The digital-intelligent supply chain is built on new-gen information technologies like the Internet, IoT, big data and AI. For consumer goods enterprises, its digital-intelligent development delivers a networked supply chain system characterized by value creation orientation, customer-centricity and data-driven operations. This system plans, executes, controls and optimizes end-to-end supply chain business processes; it also integrates holistic planning of material, information, and capital flows to enable data integration, resource sharing and business collaboration.
Intelligent Solutions


